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When people are given the same data, how is it that they come up with inconsistent results?  Bias. In Decidere’s world, this is when one member of a business might weigh a criteria as important versus that of what another views as important. In situations like this, Decidere has the ability to show the “bias” of the person, not just the results due to the bias. 

While it sounds like “bad business,” it’s really just a byproduct of unexplored individual preferences. It’s also due to the lack of consistency and process that board members can have when evaluating data, it can leave many wondering how they can come up with their differences when they review the conclusions. 

Incorporating Decidere into business practices where large amounts of data is required helps determine what is important to individual decision makers. Exploring this newfound information can be a significant advantage in situations where unbiased recommendations are necessary.